Greenwoods Asset Management is an investment management company specializing in managing investments into mainland China companies. Greenwoods currently manage funds investing in Greater China equities for global investors and A-share trusts for qualified Chinese domestic investors..

With offices in Shanghai and Hong Kong and a team of investment professionals with deep local knowledge and extensive international experience, Greenwoods aims to provide investors with extraordinary investment performance and institutionalized services. Greenwoods Asset Management Hong Kong Limited is licensed by the Hong Kong SFC to perform asset management activities (Type 9).

Greenwoods is famed for the strong long-term exceptional return of its funds. Golden China Fund’s Cumulative net return of the Fund from inception (July 2004) to Dec 2011 is 604.05%, or 29.72% annualized, vs 12.19% of MSCI China Index and 11.85% of H Share index.. Golden China Fund was awarded the best “Single Country Fund” of 2007 by AsiaHedge for the Fund’s 1-year net return of 158% as of Sept 2007, and “Asia’s Best Hedge Fund” (over $100 million) of 2009 by Bloomberg for its 10-month net return of 136.8% as of Oct 2009.

With the investment philosophy of value-investing, Greenwoods adopts a combination of bottom-up and top-down analysis, and performs thorough research on macro-economy, policies, and fundamentals before making investments. In fundamental analysis, Greenwoods takes a private equity investment approach from time to time. When evaluating a company, Greenwoods is focused on industry structure and the company’s position within the value chain. Greenwoods prefers companies with high growth potential and high barrier to entry, strong pricing power, and also capable and motivated managers.

Besides close relationship with financial market participants, we from time to time communicate with specialists who work in various industries. By and large, these industry specialists understand their industries and companies better than most financial analysts. Through them we gain insights on the competition landscape and up-to-date changes in various industries. We found such communications with industry experts particularly important in emerging markets, especially China, where the economy has grown rapidly and industries and regulations have undergone fast changes, and the operating environment of companies change at much faster pace than companies in developed countries. This is another differentiation of Greenwoods from many peers.

Such a network gives us a distinctive edge in understanding companies’ current industrial environment, barrier-to-entry, competitive advantages, and management capability. We believe such an edge, as well as our insights of China’s policies, are what distinguishes us from other investment managers on China investments.